We believe in presenting natural health & beauty in an easy, fresh, and fun way by empowering people to be able to make their own choices based on knowledge and transparency. And we believe in shared responsibility in creating a better future for our children.

Our products are hand created with love and care in Amsterdam and Leiden. We also employ, through Gemeente Leiden, people with a distance to the labour market in our Leiden atelier. We empower you to simplify your routine and use fresh, plant-based, high-quality ingredients in your skin and hair care. It really is this easy.